6 Ways to Show Your Advertisers the Values of Print
Marketing experts have claimed for years that print’s days are over. The truth is, despite what you hear from naysayers, for many industries, print ads are still very effective for achieving certain marketing goals. If you are an association that continues to produce your industry magazines, you’ve likely faced more expensive paper and postage costs. […]
Kick-start Your Association’s Sales Program with Financial Discovery
When was the last time you went line-by-line through your advertising or exhibit sales records? Maybe you feel it’s not necessary. The numbers look reasonable. No one is complaining. Everyone thinks they have their financial house in order, until they find out they don’t. Maybe the person in control of exhibit sales, for example, just […]
3 Mistakes Association Event Organizers Make and How to Fix Them
Too many associations fall victim to the same three mistakes with their event planning process, resulting in lost time, money, and wasted growth opportunities.
Learn how to identify and correct these three common mistakes so your organization’s next event can be stronger and more profitable.
5 Distinctive Raffle Items for Your Next Event
Let’s face it, we’re all guilty of using the same few raffle items to lure conference attendees to learn more about our products/services and sign up for our mailing lists. So why not try something unique and different next time you’re at an Association event to help you stand out and further increase your prospecting potential?
Here are 5 distinctive raffle items you can use to make waves at your next conference or trade show.
The ‘New Normal’: 3 Tips for Resuming In-Person Events in a Post-COVID19 World
It’s no secret that the novel Coronavirus has changed the face of the event marketing industry both in 2020 and, potentially, for years to come.
The Prospect “Sprint” Roundup: Seeking a “Yes” or “No” – NOW!
We’ve all been at a stage in our sales cycle where we “cherish” names on a list.
The early bird gets the worm: 3 tips for kickstarting your association’s sales this decade
Is 2020 the year that you resolve to improve your organization’s exhibition and sponsorship sales? Whether you’re on pace to exceed last years’ revenue levels or struggling to find new vendors, The Profitable Association has some helpful suggestions so you can kick-start your sales and start the new decade off on a high note!