6 Ways to Show Your Advertisers the Values of Print
Marketing experts have claimed for years that print’s days are over. The truth is, despite what you hear from naysayers, for many industries, print ads are still very effective for achieving certain marketing goals. If you are an association that continues to produce your industry magazines, you’ve likely faced more expensive paper and postage costs. […]
Kick-start Your Association’s Sales Program with Financial Discovery
When was the last time you went line-by-line through your advertising or exhibit sales records? Maybe you feel it’s not necessary. The numbers look reasonable. No one is complaining. Everyone thinks they have their financial house in order, until they find out they don’t. Maybe the person in control of exhibit sales, for example, just […]
3 Mistakes Association Event Organizers Make and How to Fix Them
Too many associations fall victim to the same three mistakes with their event planning process, resulting in lost time, money, and wasted growth opportunities.
Learn how to identify and correct these three common mistakes so your organization’s next event can be stronger and more profitable.
Building a Sustainable Non-Dues Revenue Program
Non-dues revenue and sales programs are opportunities for “found money” that can support association programs and deliver value to members. Enlisting a partner/expert to manage and execute can help associations overcome significant inherent challenges versus trying to do it all internally.
5 Distinctive Raffle Items for Your Next Event
Let’s face it, we’re all guilty of using the same few raffle items to lure conference attendees to learn more about our products/services and sign up for our mailing lists. So why not try something unique and different next time you’re at an Association event to help you stand out and further increase your prospecting potential?
Here are 5 distinctive raffle items you can use to make waves at your next conference or trade show.
Perspective from the Newbie: This team goes the extra mile!
In a day in age where many of us seek to find community and commonality, one experience holds true as something ALL of us have been through – That is, at some point we were the new kid, newbie, even NOOB if you prefer.
The ‘New Normal’: 3 Tips for Resuming In-Person Events in a Post-COVID19 World
It’s no secret that the novel Coronavirus has changed the face of the event marketing industry both in 2020 and, potentially, for years to come.
Don Shula – My Opportunity to Spend Time with a Legend
Legendary Coach Don Shula passed away on Monday at the age of 90. After a fine playing career in the 1950s, he was named head coach of the Baltimore Colts at just 33 years of age – the youngest in NFL history at the time. He went on to win more games than any coach in the league’s history – 347 victories in all over both regular season and playoffs – including six appearances and two Super Bowl championships. His storied 1972 Miami Dolphins championship squad is still the only team in NFL history to go undefeated through an entire season.
