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Case Study

Design-Build Institute of America’s publication, Design-Build DATELINE

ADVERTISING SALES/MARKETING STRATEGY & EXECUTION

The Design-Build Institute of America (DBIA) wanted to transform its newsletter into a monthly journal that would become the association’s flagship offering to members and to the industry. To do so meant significant increases in production costs. From no ad sales revenue at the start, we developed and launched a program that resulted in over $450,000 in annual advertising revenue in four years.

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