The Design-Build Institute of America (DBIA) wanted to transform its newsletter into a monthly journal that would become the association’s flagship offering to members and to the industry. To do so meant significant increases in production costs. From no ad sales revenue at the start, we developed and launched a program that resulted in over $450,000 in annual advertising revenue in four years.
For producing its publication Design-Build DATELINE, DBIA had limited resources and no budget, but a goal of transforming the journal into a glossy, four-color magazine-caliber monthly periodical. DBIA turned to PAI to help launch an advertising sales program from the ground up. We planned closely with the client, and worked strategically as we built a program, with an eye on fast-track results, filling in gray areas that were necessary to drive success. We managed all aspects of the marketing and sales program, including the creation of media kits, implementation of an Editorial Calendar that mirrored key industry sectors and events, and incorporation of bundling opportunities. In addition, we performed customer service, ad trafficking, and regular invoicing services.
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