Welcome Back In-Person Events! Key Updates for Popular Conference Locations

Conferences Banner Image

Let’s face it: Zoom meetings and virtual conferences have their benefits, but they’re not the same as an in-person conference. And with states starting to relax – or rescind entirely – their lockdown restrictions and return thanks to the success of the Coronavirus vaccine rollout, many associations will be able to once again hold in-person events later this year.

5 Unique Sponsorship Ideas For Your Next Conference

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With the COVID-19 rollout off to a rip-roaring start, the return to in-person events is closer than you’d think. In-person conferences and other large-scale events will be back in some form later this year, and it’s never too early to start thinking about unique sponsorship opportunities that’ll make your event stand out from all the others — while also powering up your non-dues revenue for 2021.

Here are 5 unique sponsorship opportunities to consider as you start the planning process.

3 Easy Ways To Monetize Your Virtual Happy Hours

Virtual Events

Chances are you’ve attended at least one virtual “happy hour” over the last six months. Perhaps it was a “virtual lunch” or “virtual breakfast” instead. As with everything in our lives, COVID-19 has (temporarily) put an end to traditional networking, instead leaving us to connect with colleagues and clients via apps like Zoom and Run the […]

Targeted Digital Advertising: The New Frontier for Association Event Sales

Digital Ads

Odds are you’re probably already using some form of targeted digital advertising to promote your association. You may have even spent some money on Facebook or Google to drive up registration sales for a past event or two.

But have you ever tried to use digital advertising to find new sponsors and exhibitors for conferences – both in-person and virtual? It’s a lot more effective than you think!

A Graduated Pricing Strategy Drives Exhibit and Sponsorship Sales

graduated pricing strategy for sponsorship sales

When looking at your sales cycle for your annual event, an entire year can seem like a long time.  A graduated pricing strategy will drive exhibit and sponsorship sales and help you maintain revenue momentum throughout the year.  Associations who are strategic with their pricing strategy can create the conditions for a seller’s market well […]