Setting Goals for Event Revenue

Association professionals might have more challenges, in the beginning, to gain focus for long-range planning and shorter-term deliverables when it comes to executing a non-dues revenue-generating event. How can associations share in the excitement about continued growth?  PAI Sales provides guidance and expertise to association staff to deliver and sell events. Keep it about the […]

The 40/40/20 Sales Philosophy

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Where do you start with any new sales project? Let’s say that the project is selling exhibit space and sponsorships that will drive revenue to support a conference. Do you have your own basic formula or sales philosophy? If you are in a business-to-business sales role then start by asking yourself – what is your […]

Advice From a CEO: Engaging Expo Traffic

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Andrew Hamra is CEO of RUNNUR Mobile Tech Gear. He recently had a great show at the 2018 Associated General Contractors of America Convention in New Orleans.  Our team could not help but notice Andrew’s fresh and effective approach to engaging expo traffic and c-level decision-makers.  We asked and he was willing to share some […]

Association Venue Recommendation: Mardi Gras World- New Orleans, LA

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For associations looking to provide a memorable experience at your annual convention or milestone celebration, look no further than Mardi Gras World in New Orleans, LA.  We recently joined the Associated General Contractors of America and 3,000 revelers for their party culminating their 2018 Annual Convention and commemorating their 100th Anniversary.  Mardi Gras World delivered […]

How to Research New Prospects for Non-Dues Revenue

Researching prospects efficiently and effectively is vital for your association to build a strong non-dues revenue stream. Converting a cold lead or a lukewarm prospect to a customer isn’t easy, but by doing a bit of homework you can successfully reduce the number of calls it takes to close an account. In a perfect world, […]

4 Tips To Sell Out Your Expo Hall

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If you are not selling out your expo hall, your organization is totally missing out on the revenue potential of exhibitor booth fees. The ASAE reports that exhibitor booth fees are the second-highest source of non-dues revenue for trade associations, second only to event registration fees. Through 20+ years of helping associations to power up […]

The #1 Sales Philosophy for Non-dues Revenue

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Our team just returned from assisting a client at a successful building and construction association event. By the final day of this year’s event, over 75% of the expo hall was already under contract and reserved for next year’s event.  Can you imagine the non-dues revenue and time savings that this scenario could have for […]