Welcome Back In-Person Events! Key Updates for Popular Conference Locations
Let’s face it: Zoom meetings and virtual conferences have their benefits, but they’re not the same as an in-person conference. And with states starting to relax – or rescind entirely – their lockdown restrictions and return thanks to the success of the Coronavirus vaccine rollout, many associations will be able to once again hold in-person events later this year.
Targeted Digital Advertising: The New Frontier for Association Event Sales
Odds are you’re probably already using some form of targeted digital advertising to promote your association. You may have even spent some money on Facebook or Google to drive up registration sales for a past event or two.
But have you ever tried to use digital advertising to find new sponsors and exhibitors for conferences – both in-person and virtual? It’s a lot more effective than you think!
PAI Case Study: Emerging Stronger by Navigating Whitewater in an Uncertain Time
Our experiences from early in the pandemic continue to guide us proactively as we shape and deliver solutions during these “new normal” times.
The ‘New Normal’: 3 Tips for Resuming In-Person Events in a Post-COVID19 World
It’s no secret that the novel Coronavirus has changed the face of the event marketing industry both in 2020 and, potentially, for years to come.
The Prospect “Sprint” Roundup: Seeking a “Yes” or “No” – NOW!
We’ve all been at a stage in our sales cycle where we “cherish” names on a list.
The early bird gets the worm: 3 tips for kickstarting your association’s sales this decade
Is 2020 the year that you resolve to improve your organization’s exhibition and sponsorship sales? Whether you’re on pace to exceed last years’ revenue levels or struggling to find new vendors, The Profitable Association has some helpful suggestions so you can kick-start your sales and start the new decade off on a high note! […]
PAI Case Study: To Optimize Exhibitor Retention – Build a Program Early, Give Cards and Candy!
One of the keys for hosting a successful, growing annual conference is to keep your sponsors and exhibitors coming back year after year. After all, the cost for converting a new sponsor or exhibitor can be as high as five times that of retaining a current one. That’s why at The Profitable Association (PAI), we’ve […]
A Graduated Pricing Strategy Drives Exhibit and Sponsorship Sales
When looking at your sales cycle for your annual event, an entire year can seem like a long time. A graduated pricing strategy will drive exhibit and sponsorship sales and help you maintain revenue momentum throughout the year. Associations who are strategic with their pricing strategy can create the conditions for a seller’s market well […]
Association Event Sponsorship Sales: 3 Tips for Success in 2019
Here are 3 tips for association event sponsorship sales success in 2019. This new year marks over 20 years of delivering solutions for associations here at The Profitable Association. While the tools of the trade have changed over the years, there are some enduring sales principles that stand the test of time. Here’s how to […]
Sell Sponsorships as You Would Play a Golf Hole
After 20+ years in association exhibit and sponsorship sales, it strikes me how many parallels there are between golf shots and the sales cycle. Whether you play like Tiger Woods, Lexi Thompson, or Brooks Koepka or slap it around for an occasional weekend round, the goal is the same – to shoot a low score […]
