Targeted Digital Advertising: The New Frontier for Association Event Sales
Odds are you’re probably already using some form of targeted digital advertising to promote your association. You may have even spent some money on Facebook or Google to drive up registration sales for a past event or two.
But have you ever tried to use digital advertising to find new sponsors and exhibitors for conferences – both in-person and virtual? It’s a lot more effective than you think!
PAI Case Study: Emerging Stronger by Navigating Whitewater in an Uncertain Time
Our experiences from early in the pandemic continue to guide us proactively as we shape and deliver solutions during these “new normal” times.
The ‘New Normal’: 3 Tips for Resuming In-Person Events in a Post-COVID19 World
It’s no secret that the novel Coronavirus has changed the face of the event marketing industry both in 2020 and, potentially, for years to come.
The Prospect “Sprint” Roundup: Seeking a “Yes” or “No” – NOW!
We’ve all been at a stage in our sales cycle where we “cherish” names on a list.
The early bird gets the worm: 3 tips for kickstarting your association’s sales this decade
Is 2020 the year that you resolve to improve your organization’s exhibition and sponsorship sales? Whether you’re on pace to exceed last years’ revenue levels or struggling to find new vendors, The Profitable Association has some helpful suggestions so you can kick-start your sales and start the new decade off on a high note! […]
PAI Case Study: To Optimize Exhibitor Retention – Build a Program Early, Give Cards and Candy!
One of the keys for hosting a successful, growing annual conference is to keep your sponsors and exhibitors coming back year after year. After all, the cost for converting a new sponsor or exhibitor can be as high as five times that of retaining a current one. That’s why at The Profitable Association (PAI), we’ve […]
A Graduated Pricing Strategy Drives Exhibit and Sponsorship Sales
Association Event Sponsorship Sales: 3 Tips for Success in 2019
Here are 3 tips for association event sponsorship sales success in 2019. This new year marks over 20 years of delivering solutions for associations here at The Profitable Association. While the tools of the trade have changed over the years, there are some enduring sales principles that stand the test of time. Here’s how to […]
Sell Sponsorships as You Would Play a Golf Hole
After 20+ years in association exhibit and sponsorship sales, it strikes me how many parallels there are between golf shots and the sales cycle. Whether you play like Tiger Woods, Lexi Thompson, or Brooks Koepka or slap it around for an occasional weekend round, the goal is the same – to shoot a low score […]
Setting Goals for Event Revenue
Association professionals might have more challenges, in the beginning, to gain focus for long-range planning and shorter-term deliverables when it comes to executing a non-dues revenue-generating event. How can associations share in the excitement about continued growth? PAI Sales provides guidance and expertise to association staff to deliver and sell events. Keep it about the […]
