The Non-Dues Recipe for Success: Part 3 – Data is Delicious
If you have been following our journey, then you know we pride ourselves on bringing a custom fit solution for each of our association clients. We truly believe this is not a one size fits all world and value our clients’ unique culture and visions of the future. We also like to provide benefits over and above simply increasing revenue. We like data and lots of it. Here are a few things we do to ensure we have accurate, concise, and useful data to make the most of the experience.
The Non-Dues Recipe for Success: Part 2 – Activation & Onboarding
Activating & onboarding a new advertising association client comes with lots of responsibility. We recognize that each client is unique in the products they have, where they want to grow and their future vision. It is imperative that we understand their business, create shared goals, develop collateral, and set up systems for managing various tasks and items. All of which, guide us in our recipe for success.
The Non-Dues Recipe for Success: Part 1 – Achieving Early Lift
Bringing on a new association client, we have a comprehensive and detailed onboarding process. From years of developing and executing sales programs for associations, we know that setting project and revenue goals, working backward from major deadlines to create timelines, and applying a support model that includes the right resources, platforms, and infrastructure – are all vital. As critical as each are, none are the #1 key ingredient, however, in our recipe for success.
Welcome Back In-Person Events! Key Updates for Popular Conference Locations
Let’s face it: Zoom meetings and virtual conferences have their benefits, but they’re not the same as an in-person conference. And with states starting to relax – or rescind entirely – their lockdown restrictions and return thanks to the success of the Coronavirus vaccine rollout, many associations will be able to once again hold in-person events later this year.
5 Unique Sponsorship Ideas For Your Next Conference
With the COVID-19 rollout off to a rip-roaring start, the return to in-person events is closer than you’d think. In-person conferences and other large-scale events will be back in some form later this year, and it’s never too early to start thinking about unique sponsorship opportunities that’ll make your event stand out from all the others — while also powering up your non-dues revenue for 2021.
Here are 5 unique sponsorship opportunities to consider as you start the planning process.
Hello 2021! 5 Things We’re Looking Forward To This Upcoming Year
Let’s face it — even Nostradamus couldn’t have predicted the curveballs that were thrown to us in 2020!
[PODCAST] PAI President Pat Wilson on ‘6 Degrees of Associations’
ICYMI, The Profitable Association Inc. President Pat Wilson was recently featured on the podcast “6 Degrees of Associations” with Lucas McCann of Advancea and Erin Keating of Rudder Media to discuss how to be “intentional, inclusive and exclusive” with the health of associations when it comes to non-dues revenue.
3 Easy Ways To Monetize Your Virtual Happy Hours
Chances are you’ve attended at least one virtual “happy hour” over the last six months. Perhaps it was a “virtual lunch” or “virtual breakfast” instead.
Targeted Digital Advertising: The New Frontier for Association Event Sales
Odds are you’re probably already using some form of targeted digital advertising to promote your association. You may have even spent some money on Facebook or Google to drive up registration sales for a past event or two.
But have you ever tried to use digital advertising to find new sponsors and exhibitors for conferences – both in-person and virtual? It’s a lot more effective than you think!
PAI Case Study: Emerging Stronger by Navigating Whitewater in an Uncertain Time
Our experiences from early in the pandemic continue to guide us proactively as we shape and deliver solutions during these “new normal” times.
