Let’s face it: Zoom meetings and virtual conferences have their benefits, but they’re not the same as an in-person conference. And with states starting to relax – or rescind entirely – their lockdown restrictions and return thanks to the success of the Coronavirus vaccine rollout, many associations will be able to once again hold in-person events later this year.
With the COVID-19 rollout off to a rip-roaring start, the return to in-person events is closer than you’d think. In-person conferences and other large-scale events will be back in some form later this year, and it’s never too early to start thinking about unique sponsorship opportunities that’ll make your event stand out from all the others — while also powering up your non-dues revenue for 2021.
Here are 5 unique sponsorship opportunities to consider as you start the planning process.
Let’s face it — even Nostradamus couldn’t have predicted the curveballs that were thrown to us in 2020!
Chances are you’ve attended at least one virtual “happy hour” over the last six months. Perhaps it was a “virtual lunch” or “virtual breakfast” instead. As with everything in our lives, COVID-19 has (temporarily) put an end to traditional networking, instead leaving us to connect with colleagues and clients via apps like Zoom and Run the […]
Odds are you’re probably already using some form of targeted digital advertising to promote your association. You may have even spent some money on Facebook or Google to drive up registration sales for a past event or two.
But have you ever tried to use digital advertising to find new sponsors and exhibitors for conferences – both in-person and virtual? It’s a lot more effective than you think!
Our experiences from early in the pandemic continue to guide us proactively as we shape and deliver solutions during these “new normal” times.
Sometimes the outcome of challenging times comes good. New thinking, new opportunities, and new results!
It’s no secret that the novel Coronavirus has changed the face of the event marketing industry both in 2020 and, potentially, for years to come.
When looking at your sales cycle for your annual event, an entire year can seem like a long time. A graduated pricing strategy will drive exhibit and sponsorship sales and help you maintain revenue momentum throughout the year. Associations who are strategic with their pricing strategy can create the conditions for a seller’s market well […]
Here are 3 tips for association event sponsorship sales success in 2019. This new year marks over 20 years of delivering solutions for associations here at The Profitable Association. While the tools of the trade have changed over the years, there are some enduring sales principles that stand the test of time. Here’s how to […]