Floor Plans/Layout Design & Consulting
In consultation with the AGC team and other event partners such as the general service contractor, an innovative all hard-wall “Pavilion” layout was developed. It included five main 16-foot high, themed “Pods.” Each horseshoe-shaped island featured exhibitors’ displays on the outside and a presentation theater inside. The themes corresponded with key industry market segments—Safety, Green Construction, Building Information Modeling (BIM), Executive Solutions, and Construction Innovations. Exhibitors loved the layout and the benefits of not having to ship and set-up their booths; and attendees loved the organized sector themed pods, and the open networking flow that included food and bar stations, as well as AGC’s Bookstore and Membership Booth.
The following AGC Convention in Palm Springs was held at a golf resort with only a small exhibit area available. To maximize value and achieve budget goals, an exclusive, 18-Hole Golf Theme emerged for the show. Using gamification, it featured 18 “Hole” exhibitors, each hosting a putting challenge that was built into their exhibit space. Attendees visited each hole, networked, and golfed around the show, having their scorecards stamped to be eligible for many great prizes. In addition, the exhibits included larger “anchor” exhibitors hosting a Long Drive competition, Swing Analyzer, and a “19th Hole Lounge” and smaller table-top display exhibitors.