BIMFORUM—THERE’S NOTHING LIKE THE FIRST (SHOW) TIME
New Show Launch/Sponsorship Growth Strategy & Execution
BIMForum was a simple “forum” or consortium of thought-leaders in the Architecture-Engineering-Construction (A/E/C) industry whose mission is to facilitate and accelerate the adoption of building information modeling (BIM). The group met two or three times each year, sometimes with as many as three hundred or more in attendance, and had a small number of sponsors with display table (but not a “true” tradeshow component.)
Creating this new “non-dues” revenue line-item while keeping the focus on the cutting-edge, vision-setting technology was important. After the first year of working together, this simple “forum” launched into a full tradeshow and blasted the past attendee record by 35% (which means more revenue, more members and more collaboration.) After three events, the non-dues revenue has soared over $325,000.