Case Studies

AMERICAN SOCIETY OF ASSOCIATION EXECUTIVES (ASAE)'S VIRTUAL DEMO DAYS

Virtual Exhibit Sales/Event and Marketing Strategy & Execution

Profitable Association Inc. was asked by the American Society of Association Executives (ASAE) to help them develop and execute a series of “Demo Days” for Virtual Events that would provide their association members with an up-close look at the various virtual event platform solutions they could use in order to pivot their upcoming conferences and trade shows from in-person events to virtual (or hybrid) ones in response to the Coronavirus pandemic of 2020.

AFFINITY SALES INTERNATIONAL (ACI)'s ACHIEVELINKS PROGRAM

Affinity Program Development, Launch, & Ongoing Support

Profitable Association Inc. was contracted with at the early stage of planning to carry out one-on-one interviews with key association leaders to gain insights into the value of a new member program.

Once research was gathered, PAI was key in the development and launch of the company and the affinity program, AchieveLinks. This was the first loyalty reward program targeting the association space. This was a member business buying and loyalty reward program. A co-branded credit card was later added to the program.

PAI was instrumental in the development, launch and on-going growth of the program.

ASSOCIATED GENERAL CONTRACTORS OF AMERICA’S ANNUAL CONVENTION

Exhibit Sales/Event And Marketing Strategy & Execution

The Associated General Contractors of America (AGC), a trade association with 28,000 member firms in the construction industry, had to decide if it should pull the plug on the Expo component of its Annual Convention. The shrinking event had a budget that was only 25% of what it had been just a few years before, and a dwindling core of dissatisfied exhibitors and unexcited attendees.

DESIGN-BUILD INSTITUTE OF AMERICA’S PUBLICATION, DESIGN-BUILD DATELINE

Advertising Sales/Marketing Strategy & Execution

The Design-Build Institute of America (DBIA) wanted to transform its newsletter into a monthly journal that would become the association’s flagship offering to members and to the industry. To do so meant significant increases in production costs. From no ad sales revenue at the start, we developed and launched a program that resulted in over $450,000 in annual advertising revenue in four years.