Profitable Association Inc. was asked by the American Society of Association Executives (ASAE) what were we hearing about virtual event platforms. The answer: “A lot!” Emails, invitations to webinars, demos, Zoom calls, etc.
A formal market analysis we conducted internally showed that more than twenty-five companies were focused on virtual events — if they hadn’t fully pivoted to them already. And they were coming at it from many directions and legacy positions: from AMS, LMS, EMS, Marketing Automation, Community, Event Planning, and other places. It was and is clear: Solution providers are moving quickly to address the needs of associations whose live events are canceled and may never be the same.
In response, PAI helped ASAE develop a series of “Demo Days” for Virtual Events that provide associations with an up-close look at solutions so they can be equipped to address taking events from in-person to virtual (or hybrid) now.
Like many associations, ASAE has long-established programs, events, departments, and a large staff. Demo Days had to be planned, sold, promoted, and delivered on a fast-track schedule (in fact, in about 3 weeks from the drawing board to going live). Being nimble, responsive, and creative while executing a new type of event AND delivering with high value was the challenge. It was anticipated to be a one-day event including 8 solution sponsors, each having their opportunity to present to hundreds of association professionals.
Sometimes the outcome of challenging times comes good. New thinking, new opportunities, and new results!
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