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Case Study

American Society of Association Executives (ASAE)'s Virtual Demo Days

VIRTUAL EXHIBIT SALES/EVENT AND MARKETING STRATEGY & EXECUTION

Profitable Association Inc. was asked by the American Society of Association Executives (ASAE) what were we hearing about virtual event platforms. The answer: “A lot!” Emails, invitations to webinars, demos, Zoom calls, etc.

A formal market analysis we conducted internally showed that more than twenty-five companies were focused on virtual events — if they hadn’t fully pivoted to them already. And they were coming at it from many directions and legacy positions: from AMS, LMS, EMS, Marketing Automation, Community, Event Planning, and other places. It was and is clear: Solution providers are moving quickly to address the needs of associations whose live events are canceled and may never be the same.

In response, PAI helped ASAE develop a series of “Demo Days” for Virtual Events that provide associations with an up-close look at solutions so they can be equipped to address taking events from in-person to virtual (or hybrid) now.

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