fbpx
AGC Logo

Case Study

Associated General Contractors of America’s Annual Convention

EXHIBIT SALES/EVENT AND MARKETING STRATEGY & EXECUTION

The Associated General Contractors of America (AGC), a trade association with 28,000 member firms in the construction industry, had to decide if it should pull the plug on the Expo component of its Annual Convention. The shrinking event had a budget that was only 25% of what it had been just a few years before, and a dwindling core of dissatisfied exhibitors and unexcited attendees.

Profitable Association Inc Logo

Power Up Your Revenue Today!

Sign up today to receive our quarterly newsletter filled with exclusive content and information!