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Case Study

Affinity Center International (ACI)

AFFINITY PROGRAM DEVELOPMENT, LAUNCH, & ONGOING SUPPORT

Profitable Association Inc. was contracted with at the early stage of planning to carry out one-on-one interviews with key association leaders to gain insights into the value of a new member program.

Once research was gathered, PAI was key in the development and launch of the company and the affinity program, AchieveLinks. This was the first loyalty reward program targeting the association space. This was a member business buying and loyalty reward program. A co-branded credit card was later added to the program.

PAI was instrumental in the development, launch and on-going growth of the program.