For more than 20 years, Profitable Association Inc. has helped associations and for-profit companies create and develop their non-dues revenue programs. PAI specializes in building customized event sales, marketing, advertising, and event solutions for each of its clients – including but not limited to expo hall sales, virtual event support, sponsorship packages, and affinity programs. PAI also has extensive experience in working with groups across a variety of market sectors, including Architecture/Engineering, Construction, Healthcare, Science, Public/Federal Sector, Technology/Software, Marketing Communications/Business Development, Educational Facilities and Civil Infrastructure.

PAI strives to create an effective custom program for any “business to business” environment, while also developing programs that allow its clients to remain true to their organizational missions. PAI can help you unlock market potential, monetize digital events, uncover sources of program support, and turn relationships into revenue to expand the your organization’s effectiveness, impact and market position.

Patrick Wilson, Chief Executive Officer

PAI is led by Patrick Wilson serving clients as their Chief Growth Strategist, Special Project Consultant, and dedicated extension to their leadership teams. He uses over 20 years of experience as a top-flight business development and consultative sales executive, entrepreneur, business owner, and strategic partner to associations to deliver multiple start-up, turnaround and revenue growth success stories for association programs and events.

Wilson’s sales, managerial, project management and technology experience in the corporate world enables him to bring a well-rounded, strategic, bottom-line approach when helping associations meet their real world business challenges. Prior to founding PAI, Wilson was a top sales producer and manager for national office automation/equipment firms, with a corporate technology solution provider to Fortune 1000 companies, successfully leading marketing and sales strategies and delivering global networking solutions for organizations as varied as Mobil Oil, Charles Schwab, American Red Cross and the United Negro College Fund. Most recently, Wilson was a key team member during the launch of Affinity Center International, spearheading member benefit solutions for associations of all sizes with affinity/member engagement and credit card programs.

Wilson is active in the American Society of Association Executives, serving on their Industry Partner Alliance Committee, and also with the Association Management Company Institute, serving its Membership Recruitment & Retention Taskforce.

A native of Seattle, Washington, Wilson lives in Washington, D.C., with his wife and three children, and can often be found coaching or cheering them on in area gyms and playfields.

Ellen Rahr, Director of Goldmining/Database Manager

Ellen has been with PAI since 2002, providing expertise in list and database management, and supporting CRM and contact management systems for PAI and its clients. She maps the industry universe in which a client operates, cultivating, developing, defining and identifying market segment prospects to enable PAI to “gold mine” for clients with effective and efficient targeted marketing based on project needs, goals and timing. Rahr’s background includes serving as Associate Marketing Director for the American Society of Landscape Architects where she oversaw all marketing aspects for the association, maintained recruitment and retention programs, and was responsible for the writing, design and production of marketing materials for initiatives such as recruitment, annual convention attendance promotion and educational opportunities awareness.

Heather McKean

Heather McKean, Director of Sales Operations

Heather brings over a decade of sales, operations, marketing, finance, and business development experience to PAI. Her specialties include sales management, budgeting/forecasting, advertising, production, lead generation, brand development, and business strategy.

Prior to relocating to the Washington DC metro area, Heather was Advertising Sales Director at Trusted Media Brands in NYC, where she oversaw the integrated sales teams for Reader’s Digest, Taste of Home, Family Handyman, and their enthusiast publications. Beforehand, she lead the print production department at People Magazine, where she was responsible for the ad positioning and production of over 52 issues per year. Heather began her career working for Worth Magazine, where she helped produce a bi-monthly luxury/financial magazine and was instrumental in launching their Curator/A Global Luxury Event series. She is originally from Connecticut and received her undergraduate degree from New York University.

Dave Weidner, Director of Strategic Accounts

Dave’s background is as a mechanical engineer, working in various roles and responsibilities until a career change opportunity came along. Since that change over 15 years ago, he has specialized in technical B2B trade publications and events where he can leverage his engineering knowledge and practice to help grow client’s business.

Dave and his wife Wendi live in the Granite state where they enjoy being outside – especially autumn and playing in the snow during winter. They are the proud parents of three cats.

Katie LaPotin, Marketing Manager

An experienced communications strategist, Katie LaPotin has been successfully helping political and corporate organizations with their marketing and communications needs for more than a decade.

By emphasizing the use of big data and market research, Katie has developed and implemented successful polling and data programs for organizations at all levels of operations. She has also spent time working as a political reporter and communications strategist, where she specialized in developing successful earned and digital media efforts for both political and corporate clients.

A Philadelphia native, Katie has a bachelor’s degree in Political Science from American University and a master’s degree in Political Communications from the London School of Economics. She currently lives in Alexandria, VA with her beagle, Amalia Bella.