We Know Sales. We Know Associations.

With our knowledge of associations, Profitable Association Inc. can identify ways to integrate strategic efforts to build a program that is repeatable, sustainable, and growth-focused — enabling crossing-selling, up-selling, and bundling to maximize sales results.

As an extension of an association’s sales team, we also have monetized in-person conferences, virtual events, advertising, and everything in between.  And with additional revenue, you’ll be able to work toward your mission and provide greater benefits to your members.

Full-Service Sales Implementation

Put our team of experienced sales executives to work for you.
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Consulting & Sales Coaching

Sell with greater skill and efficiency than ever before.
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Marketing Services

Creative marketing materials that are designed to promote your event and generate sales leads.
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Power Up Your Revenue Now

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Key Clients


DBIA turned to PAI in order to expand in the market and to increase its revenue base and the impact has been quite extraordinary. Advertising revenue has grown from start-up to over $400,000 annually.

W. Lee EveyPresident and CEO (retired), Design-­Build Institute of America

Pat Wilson and his team grew our association’s non-dues revenue by about eight-fold, helping to establish the annual show as a significant event in the A/E/C industry, while also helping launch additional financial support of our other events.

Jeffrey L. BeardVice President and Director, Institute for Business Management

With a very short cycle, Pat, Angela, and team jumped in and more than tripled our sponsorship revenue! They were adept at understanding our unique needs, culture, and marketplace while focusing on delivering on our goals and serving us as a as a caring, relationship-based partner.

Scott GrahamNational Show Director, Recreational Vehicle Industry Association

Full-Service Sales Implementation

Expo Hall Sales

Sell Out Your Hall (Virtual or In-Person) and Plan for a Bigger One

Sponsorship Sales

Virtual or In-person: Driving Revenue with High Value, Creative Programs

Ad Sales

Help Your Publication Pay For Itself

Specialty Sales

Growth For Your Membership, Education Programs, and Other Offerings

Featured Case Study

PAI Sales Case Study

From Monthly Publication To Award-Winning Journal With Dozens of Regular Advertisers


The Design-Build Institute of America (DBIA) wanted to transform its newsletter into a monthly journal that would become the association’s flagship offering to members and to the industry. To do so meant significant increases in production costs. From no ad sales revenue at the start, we developed and launched a program that resulted in over $450,000 in annual advertising revenue in four years, including through the economic downturn of 2008-2009.

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