We Know Sales. We Know Associations.

With our knowledge of association sales, we can examine an association’s existing sales strategy and identify ways to integrate efforts and suggest places for crossing-selling, up-selling and bundling to maximize sales results. And with additional revenue, you’ll be able to work toward your mission and provide greater benefits to your members

Full-Service Sales Implementation

Put our team of experienced sales executives to work for you.
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Consulting & Sales Coaching

Sell with greater skill and efficiency than ever before.
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Marketing Services

Creative marketing materials that are designed to promote your event and generate sales leads.
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Power Up Your Revenue Now

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Key Clients

Testimonials

“DBIA turned to PAI in order to expand in the market and to increase its revenue base and the impact has been quite extraordinary. Advertising revenue has grown from start-up to over $400,000 annually.”

W. Lee EveyPresident and CEO (retired), Design-­Build Institute of America

“Pat Wilson and his team grew our association’s non-dues revenue by about eight-fold, helping to establish the annual show as a significant event in the A/E/C industry, while also helping launch additional financial support of our other events.”

Jeffrey L. BeardVice President and Director, Institute for Business Management

“With a very short cycle, Pat, Angela, and team jumped in and more than tripled our sponsorship revenue! They were adept at understanding our unique needs, culture, and marketplace while focusing on delivering on our goals and serving us as a as a caring, relationship-based partner.”

Scott GrahamNational Show Director, Recreational Vehicle Industry Association

Full-Service Sales Implementation

Expo Hall Sales

Sell Out Your Hall and Plan for a Bigger One

Sponsorship Sales

Go Beyond Booth Sales To Drive Revenue

Ad Sales

Help Your Publication Pay For Itself

Specialty Sales

Growth For Your Membership, Education Programs, and Other Offerings

Featured Case Study

PAI Sales Case Study

From Monthly Publication To Award-Winning Journal With Dozens of Regular Advertisers

 

The Design-Build Institute of America (DBIA) wanted to transform its newsletter into a monthly journal that would become the association’s flagship offering to members and to the industry. To do so meant significant increases in production costs. From no ad sales revenue at the start, we developed and launched a program that resulted in over $450,000 in annual advertising revenue in four years, including through the economic downturn of 2008-2009.

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From The Blog

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Association Non-Dues Revenue

A Graduated Pricing Strategy Drives Exhibit and Sponsorship Sales

When looking at your sales cycle for your annual event, an entire year can seem…
Association Non-Dues Revenue
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Association Event Sponsorship Sales: 3 Tips for Success in 2019

Here are 3 tips for association event sponsorship sales success in 2019.  This new year…
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Sell Sponsorships as You Would Play a Golf Hole

After 20+ years in association exhibit and sponsorship sales, it strikes me how many parallels…